He has played a significant role in making Sports more accessible to the Indian audiences by ensuring mass adoption of the Star Sports portfolio across semi-urban and rural segments, as well as regional languages. Segmented channel bundles were rolled out under his guidance to enable consumer choice with affordable pricing and attractive packaging options.
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Gurjeev has spearheaded the transformation of the India distribution business under a pioneering channel retail pricing regime and strengthened the network’s presence across TV homes in the country. He is responsible for expanding the network’s footprint in more than 109 countries, accelerating the distribution agenda for India and International markets, including the UK, Europe, US, ME, Africa & the APAC region. Gurjeev Singh Kapoor heads TV Distribution for Star India network in India and International markets. Gaurav has a Master’s in Film Making and Video from Mass Communications Research Centre, Jamia Milia Islamia University, Delhi.
As an anchor, he covered the Afghan war and the General Elections.
It comes from his experience of being a journalist with Aaj Tak in 2000. Gaurav believes that good stories provide context. Gaurav is dedicated to nurturing a pool of talented writers with Star Writers Program – one of India’s most immersive courses in television writing. He has strengthened the Disney+ Hotstar library with world class content that appeals to unique tastes of audiences with Hotstar Specials like ‘Special OPS’ and the Emmy nominated ‘Aarya’.
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Gaurav took on the role of General Manager of Star Plus in 2013 and propelled Star Plus into a strong leadership brand with blockbuster shows like Mahabharata and Yeh Hai Mohabbatein.Īround 2015-2016, as Star’s entertainment became available across screens, Gaurav took charge as the leader of the Content Studio and refreshed the storytelling approach for Star Plus and Star Bharat. In October 2009, Gaurav moved on to Hindi entertainment as Head of Content Strategy at Star Plus, and he was responsible for Star’s widely popular shows like 'Diya aur Baati Hum' and 'Sasural Genda Phool'. Within a year of launch, Star Jalsha became the number one Bengali language channel in India. He moved on to lead the content strategy of the network’s regional entertainment channels in 2008 and expanded the company’s reach in two new markets, Bengal and Maharashtra with Star Jalsha and Star Pravah respectively. Gaurav joined Star News as prime time anchor and senior producer and launched the Bengali news channel of the group, Star Ananda in 2005. His vision for the regional language network led the company to set benchmarks in quality programming in South India. Previously, he was the driving force behind Asianet’s growth as the undisputed leader in Malayalam with more than 50% of market share, serving as MD and CEO in 2000-2008. Under his leadership, the company built a thriving regional entertainment portfolio. K Madhavan joined Star India in 2009 as its South Head. He was responsible for driving the growth of the business, focusing on innovation, and creating compelling content for consumers. Since 2019, K Madhavan served as Country Manager of Star & Disney India, overseeing the Company’s television and studios business in India. This includes oversight of channel distribution and advertising sales, as well as a thriving local content production business which currently is responsible for the creation of 18,000 hours of original content across fiction, non-fiction, sports, and movies in eight languages. As Country Manager & President, The Walt Disney Company India and Star India, K Madhavan drives the strategy and growth of the Company in India, with responsibility for the vast Disney, Star and Hotstar businesses and operations spanning across entertainment, sports and regional channels, and direct-to-consumer.